{"title":"SHOP ALL","description":"","products":[{"product_id":"what-the-heck-kids-tee","title":"WHAT THE HECK | KIDS TEE","description":"\u003cp\u003eFred \u0026amp; Tom: The REALatable Kids' Clothing Label.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eEvery Fred \u0026amp; Tom piece, including this WHAT THE HECK Kids Tee, is designed in Australia by a mum who GETS YOU! We create designs that are made to make you laugh and make you and your kids feel seen and heard.\u003c\/p\u003e\n\u003cp\u003eWe are HONEST, UNFILTERED, UNAPOLOGETIC, and REALatable. This isn't just a t-shirt; it's a statement for the little person in your life who is already full of personality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Quality \u0026amp; Design Features:\u003c\/strong\u003e\u003cbr\u003eThis tee is crafted from 100% GOTS Certified Organic Cotton Jersey, ensuring a sustainable and gentle feel against your little legends skin. The fabric is 180-185gsm, making it buttery, cool and lightweight for all-day play. The cream base, candy pink collar, and sleeve stripes create a playful, retro vibe.\u003c\/p\u003e\n\u003cp\u003eThe front features a bold, red 'WHAT THE HECK' design, while the back proudly proclaims, 'I'm a Fred \u0026amp; Tom kid'.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFit: Designed to be UNISEX and OVERSIZED with stylish dropped shoulders.\u003c\/li\u003e\n\u003cli\u003eDesign Feature: Includes a ribbed cotton neckline that is stretchy to avoid tantrums.\u003c\/li\u003e\n\u003cli\u003ePrint: High-quality screen-printed design on the front (“WHAT THE HECK” in red) and our signature 'I’m a Fred \u0026amp; Tom kid' design on the back.\u003c\/li\u003e\n\u003cli\u003eColorway: A fun, retro vibe of cream with a pink collar and pink stripes on the sleeves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan class=\"MdStrong\"\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eSizing Guide:\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eWe recommend you buy your kids' usual size. Generally, the size is the same as your kids' age. If you're overstimulated and about to have a Menty B, here is an easy way to choose the best size:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0957\/3816\/7594\/files\/Fred_and_Tom_Size_Guide_Kids.webp?v=1779760529\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e \u003c\/p\u003e","brand":"Fred \u0026 Tom The Label","offers":[{"title":"1-2 Years","offer_id":51157309358378,"sku":"WTH-1-2","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"3-4 years","offer_id":51157309391146,"sku":"WTH-3-4","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"5-6 years","offer_id":51157309423914,"sku":"WTH-5-6","price":54.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/3816\/7594\/files\/4dd76579-540b-4608-94bc-aeaba8555ed3.png?v=1769993696"},{"product_id":"no-shits-given-kids-cap","title":"NO SHITS GIVEN | KIDS CAP","description":"\u003cp\u003eFred \u0026amp; Tom: The REALatable Kids' Clothing Label.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eEvery Fred \u0026amp; Tom piece, including this NO SHITS GIVEN Kids Cord Cap, is designed in Australia by a mum who GETS YOU! We create designs that are made to make you laugh and make you and your kids feel seen and heard. We are HONEST, UNFILTERED, UNAPOLOGETIC, and REALatable.\u003c\/p\u003e\n\u003cp\u003eThis cap is for kids who don’t care what anyone thinks and who march to the beat of their own drum. Unapologetic and Legendary.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003ePremium Quality \u0026amp; Design Features:\u003c\/strong\u003e\u003cbr\u003eOur NO SHITS GIVEN cap is crafted from 100% GOTS Certified Organic Cotton Corduroy in a bright candy pink colourway. It has an unstructured and relaxed fit with a firm flat peak and features our embroidered NO SHITS GIVEN design on the front in green.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFit: Unstructured with flat peak, designed to be UNISEX and ONE SIZE FITS MOST\u003cbr\u003e(51–57cm).\u003c\/li\u003e\n\u003cli\u003eDesign Features: 5-panel design, including an adjustable brass strap to grow with your little legend.\u003c\/li\u003e\n\u003cli\u003eEmbroidered: Our REALatable designs will leave you in stitches.\u003c\/li\u003e\n\u003cli\u003eColourway: Candy pink cord cap featuring an embroidered NO SHITS GIVEN design in green on the front.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSizing Guide:\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0957\/3816\/7594\/files\/Fred_and_Tom_Size_Guide_Caps.png?v=1779760755\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Fred \u0026 Tom The Label","offers":[{"title":"Default Title","offer_id":51106708980010,"sku":"NSG-KID","price":44.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/3816\/7594\/files\/cap.png?v=1769993543"},{"product_id":"i-win-always-kids-cap","title":"I WIN, ALWAYS | KIDS CAP","description":"\u003cp\u003eFred \u0026amp; Tom: The REALatable Kids Clothing Label.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eEvery Fred \u0026amp; Tom piece, including this I WIN, ALWAYS Kids Cord Cap, is designed in Australia by a mum who GETS YOU! We create designs that are made to make you laugh and make you and your kids feel seen and heard.\u003c\/p\u003e\n\u003cp\u003eWe are HONEST, UNFILTERED, UNAPOLOGETIC, and REALatable. This cap is for the little legends who are born to WIN and refuse to lose. Made for everyday adventures and all those tiny victories!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003ePremium Quality \u0026amp; Design Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur I WIN, ALWAYS cap is crafted from 100% GOTS Certified Organic Cotton Corduroy in a fun green colourway. It has an unstructured and relaxed fit with a firm flat peak and features our embroidered I WIN, ALWAYS design on the front in red and pink.\u003cbr\u003e• Fit: Unstructured with flat peak, designed to be UNISEX and ONE SIZE FITS MOST\u003cbr\u003e(51–57cm).\u003cbr\u003e• Design Features: 5-panel design, including an adjustable brass strap to grow with your little legend.\u003cbr\u003e• Embroidered: Our REALatable designs will leave you in stitches.\u003cbr\u003e• Colourway: Green cord cap featuring an embroidered I WIN, ALWAYS design in red and pink on the front.\u003c\/p\u003e\n\u003cp\u003eSizing Guide:\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0957\/3816\/7594\/files\/Fred_and_Tom_Size_Guide_Caps.png?v=1779760755\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Fred \u0026 Tom The Label","offers":[{"title":"Default Title","offer_id":51106710618410,"sku":"IWIN-KID","price":44.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/3816\/7594\/files\/Iwinalways-cap.png?v=1769994039"},{"product_id":"ask-the-boss-adults-cap","title":"ASK THE BOSS | ADULTS CAP","description":"\u003cp\u003eFred \u0026amp; Tom: The REALatable Kids' Clothing Label.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eEvery Fred \u0026amp; Tom piece, including this ASK THE BOSS Adults Cap, is designed in Australia by a mum who GETS YOU! We create designs that are made to make you laugh and make you and your kids feel seen and heard.\u003c\/p\u003e\n\u003cp\u003eWe are HONEST, UNFILTERED, UNAPOLOGETIC, and REALatable. This cap is for all the 2ICs out there because someone’s in charge and it’s probably not you.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003ePremium Quality \u0026amp; Design Features:\u003c\/strong\u003e\u003cbr\u003eOur ASK THE BOSS cap is crafted from 100% GOTS Certified Organic Cotton in a sage green colourway. It has an unstructured, relaxed fit with a firm curved peak and features our embroidered ASK THE BOSS design on the front in white.\u003cbr\u003e• Fit: Unstructured with curved peak, designed to be UNISEX and ONE SIZE FITS MOST\u003cbr\u003e(56–64cm).\u003cbr\u003e• Design Features: 6-panel design, including an adjustable brass strap.\u003cbr\u003e• Embroidered: Our REALatable designs will leave you in stitches.\u003cbr\u003e• Colour way: Sage green cap featuring an embroidered ASK THE BOSS design in white on the front.\u003c\/p\u003e\n\u003cp\u003eSizing Guide:\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0957\/3816\/7594\/files\/Fred_and_Tom_Size_Guide_Caps.png?v=1779760755\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Fred \u0026 Tom The Label","offers":[{"title":"Default Title","offer_id":51106722840874,"sku":"ATB-ADLT","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/3816\/7594\/files\/ASK.png?v=1769994348"},{"product_id":"the-boss-adults-cap-copy","title":"THE BOSS | ADULTS CAP","description":"\u003cp\u003eFred \u0026amp; Tom: The REALatable Kids' Clothing Label.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eEvery Fred \u0026amp; Tom piece, including this THE BOSS Adults Cap, is designed in Australia by a mum who GETS YOU! We create designs that are made to make you laugh and make you and your kids feel seen and heard.\u003c\/p\u003e\n\u003cp\u003eWe are HONEST, UNFILTERED, UNAPOLOGETIC, and REALatable. This cap is for THE BOSS, you know who you are. No explanation needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Quality \u0026amp; Design Features:\u003c\/strong\u003e\u003cbr\u003eOur THE BOSS cap is crafted from 100% GOTS Certified Organic Cotton in a bright white colourway. It has an unstructured, relaxed fit with a firm curved peak and features our embroidered THE BOSS design on the front in red.\u003cbr\u003e• Fit: Unstructured with curved peak, designed to be UNISEX and ONE SIZE FITS MOST\u003cbr\u003e(56–64cm).\u003cbr\u003e• Design Features: 6-panel design, including an adjustable brass strap.\u003cbr\u003e• Embroidered: Our REALatable designs will leave you in stitches.\u003cbr\u003e• Colorway: White cap featuring an embroidered THE BOSS design in red on the front.\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan class=\"MdStrong\"\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eSizing Guide:\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0957\/3816\/7594\/files\/Fred_and_Tom_Size_Guide_Caps.png?v=1779760755\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Fred \u0026 Tom The Label","offers":[{"title":"Default Title","offer_id":51106722971946,"sku":"BOSS-ADLT","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/3816\/7594\/files\/THEBOSS.png?v=1769994549"}],"url":"https:\/\/fredandtomthelabel.com\/collections\/shop-all.oembed","provider":"Fred \u0026 Tom The Label","version":"1.0","type":"link"}